Isuzu UTE hits 200,000 sales in Oz

Isuzu, D-MAX

D-MAX the lynchpin of Japanese brand’s success in Australia, finding almost 150,000 buyers since 2008

Isuzu UTE has delivered its 200,000th vehicle to Australian customers in just over 12 years since it entered the market.

It’s been helped no end by its lynchpin model, the Isuzu D-MAX , which has accounted for 74 per cent (148,077 units) of the 200,115 vehicles the Japanese brand has sold in Australia since its launch in November 2008 to the end of February 2021.

And over the past six months the new-generation Isuzu D-MAX has overtaken the Mitsubishi Triton to stand as the third best-selling ute in Australia behind the dominant Toyota HiLux and Ford Ranger, racking up 11,141 sales compared to 9269 examples of the Triton, 22,372 Rangers and 27,501 for HiLux.

While D-MAX has been the dominant model, the MU-X was the top-selling ute-based SUV for six consecutive years between 2014 and 2020, beating rivals such as the Ford Everest, Mitsubishi Pajero Sport and Toyota Fortuner.

In 2018, Isuzu Ute celebrated its 10-year anniversary in Australia, selling a record 27,640 vehicles which remains its high-water mark.

Other high points for the company include its motorsport involvement, notably with D-MAX taking out the ECB Superutes Championship in 2019 (its debut season) with Ross Stone Racing’s Tom Alexander at the wheel.

It also points to its customer-oriented initiatives, such as the 6-6-7 program (six-year warranty, six-year roadside assistance and seven-year capped-price servicing) launched in 2019, plus the I-Venture Club introduced in 2015.

Isuzu UTE Australia’s managing director Hiroyasu Sato said he’d “like to thank each and every one” of the brand’s customers over the years.

“Whether it’s a skilled tradesman in a D-MAX Cab Chassis, a family with young children in an MU-X, or a couple looking to explore our great outdoors, there is an Isuzu vehicle to suit everyone and we appreciate that we are the vehicle of choice for these 200,000 Australians,” he said.

Reviewed by Admin
on Thu 18th Mar 2021